Tina Funder

Back 2 Nature small animal bedding and litter is made from 99% recycled paper with no added nasties, it’s great for burrowing, nesting, and well, smelly business.

To launch this product globally we needed to let everyone know that Back 2 Nature is designed to make little creatures feel at home. So, we created their natural homes entirely out of recycled paper… because every little home deserves Back 2 Nature.

Results:

This campaign launched March 2022, so results are still to come.

In a shitty category with very low interest, we were challenged to create a social media campaign that drives brand awareness and gets people to identify and reach for the Breeder’s Choice pack at the point of sale.

Research told us that people looked for the pack with the ginger cat, so based on this insight and the fact that Breeder’s Choice is an ethically made, all-natural recycled paper product, we developed Choose Better. Choose Ginger - a campaign based around a playful ginger cat, just like the one on pack.

2021/22 Category Results:

Breeder’s Choice has increased its UNPROMPTED AWARENESS from 25% to 38%.
Breeder’s Choice has the strongest conversion through the funnel across the category.
Breeder’s Choice continues to grow its RECOMMENDATION score, moving from 66% to 76%.

Bamboozld needed an uplifting social campaign that would drive sales and spread joy for for both Father’s Day and Christmas.

Usually people match their socks to their outfits. However, given the stand out feature for these comfy socks are the fun, vibrant patterns, we dressed talent from the feet up, matching their outfits to their sock themes.

This was Bamboozld’s first foray into the creative marketing space, and given the teeny tiny budget, the campaign results were excellent.

Ovarian Cancer Australia needed a mass awareness campaign in order to raise their profile and help raise funds. 

So, we aligned with Australia’s most loved underwear brands with a campaign that turns undies into ‘Overies’. You wear them over your pants to become an ovarian cancer superhero. 100% of profits go towards fighting ovarian cancer and the campaign is set to become an annual event brought to you by Bonds and Bras N Things.

Reached 12% of the population (5% considered high). Brand awareness doubled. Raised close to $500k in second year.

Ovarian cancer is the deadliest female cancer in Australia and one of the most underfunded. Four Australian women are diagnosed every day and the survival rate hasn’t shifted from 45% in over 30 years. They needed more than just action to change these statistics, they needed an overreaction.

It’s time for ovary-action is the new brand platform for Ovarian Cancer Australia that supports innumerous fundraising and awareness campaigns throughout the year including February for ovarian cancer awareness month.

February is ovarian cancer awareness month, and in 2019, we’re sharing the confronting stories of women living with this barbaric disease. Why?

Because every day, 4 Australian women are diagnosed and 3 women die. Once diagnosed, most women will have a full-hysterectomy and 55% of them will NOT survive beyond 5 years. There’s still no government funding, and ovarian cancer remains the deadliest female cancer in Australia, which hasn’t changed in over 30 years.

It’s time for ovary-action.

Myer Santaland required a make-over across Myer’s five flagship stores. So, we built a life-sized steam train and virtual ride that whisked families off to Santa's workshop and the Claus Residence where they could have their photo taken with Santa. We designed and wrote every little detail from the monogrammed train carpet to the elves' speeches - we even found a workshop for the mice.

SHOP Awards: SILVER - Occasion-based Shopper Campaign GOLD - Experiential PINNACLE AWARD - Best in Design & Innovation PINNACLE AWARD - Best Shopper Experience TOM HARRIS 2018 - Marketing at Retail Overall Best in Show Award

When a loved-one moves into aged care, you need the reassurance that they are going to be listened to and looked after, as you would do yourself. You want them to be seen and heard for the person you know and love, rather than judged by their age.

Respect is a not-for-profit facility that lives up to it’s name in every way - providing care that begins with respect and transcends age.

Interflora is a dated brand. They wanted a simple poster campaign for their florists to get younger audiences sending flowers on special occasions. 

We created a campaign based on the insight that there’s more to a sweet-smelling bouquet than meets the eye. In fact, there’s probably a not-so-sweet ulterior motive, and everybody knows that giving flowers will increase the odds of achieving it. 

Teacher's Mutual Bank asked for a social campaign that talked to their customers in a way that other banks could not. So we spoke to them from the student's perspective.

After all, teachers dedicate their lives to their students. But maybe it's time they thought about themselves for a change.

Deloitte wanted an internal video to promote its Diversity and Inclusion program. We created a powerful film that ensured every voice was heard.

Unlimited entertainment with Optus Broadband and a dog named Unlimited.

Home and contents insurance that replaces absolutely everything in the case of an emergency - that's hot.

This integrated campaign included TV, Cinema, Print, Outdoor and Newspaper wraps. 

There's one thing we all love and that's coming home, especially when it's full of Freedom Furniture.

Freedom's first brand campaign in over five years resulted in record sales Australia wide.

I worked as a Senior Creative on the Optus account from 2013 - 2015. During that time we rebranded and made a huge dent in Telstra's lead with a 20% increase in customer conversion rate from Telstra to Optus.

We produced everything from targeted cinema digilites to retail campaigns, event sponsorship paraphernalia.... and everything in-between.

Germs may be good at hiding, but they're no match for Pampers baby wipes.

This integrated campaign included, TV, print, outdoor and tactical press. It ran in over 45 countries across Europe and the Middle East with great success.

Want to leap out of bed in the morning? First you need to Sleep Sound with Blackmores.

This was a huge retail campaign that positioned Myer as The Department of Fashion. The new branding ran throughout store and across all media - print, catalogues and TV.

These TVCs were the first to feature Jennifer Hawkins, and probably the only one involving a whip.

To launch pampersvillage.com across Europe, we created 'Village Of The 9-Months-Pregnant'.

Promoting a healthy lifestyle to women who prefer brunches over crunches.